Amazon Storefront Design
An Amazon Brand Store (Storefront) is a free, multi-page shop on Amazon for brands enrolled in Brand Registry, with its own Amazon URL. Convira Design designs Storefronts that make your brand look established, guide shoppers to the right product, and give your Sponsored Brands ads and social traffic a destination that converts.
What's included
- Homepage hero and navigation: a clear first impression and an easy path to every product
- Category and collection pages: one page per product line as your catalogue grows
- Benefit tiles: short, visual reasons to buy that route shoppers to the right product
- Lifestyle sections: brand imagery that builds trust and recall
- Desktop and mobile layouts: every tile checked on both
Examples from our work
The UNB10 Storefront opens on an action hero (“Pickleball paddles. Perform your best.”) and uses benefit tiles (wide body shape, edge guard, comfortable grip, textured surface, durable core, shock absorption and lightweight build) to move players to the right paddle. The NTPRO Storefront positions the adapter as an adventure-ready power hub, with modules for high-speed charging up to 2400W/10A, fireproof material and auto power cut-off.
A Storefront works best when it matches your listing images and A+ Content, so shoppers feel one consistent brand from the search results to checkout. That's why we usually design it as part of a full brand launch.
Our process
Strategy
We map your catalogue, best sellers and traffic sources (1 day).
Structure
Page structure, navigation and a tile-by-tile wireframe (2 days).
Design
Hero, tiles and lifestyle sections at Amazon's required sizes.
Deliver
Upload-ready assets for Amazon's Store builder, plus launch support.
Case studies
Our guarantee
If your new listing images or A+ Content don't outperform your current listing within 60 days, we revise them free until they do.
Frequently asked questions
Yes. Amazon Brand Stores are available to brands enrolled in Amazon Brand Registry. Creating a Store is free.
It depends on your catalogue. Most of our Storefronts start with a homepage plus one page per product category, and grow as you add products.
Yes. Your Store has its own Amazon URL and can be used as the landing page for Sponsored Brands ads and for traffic from social media, email and influencers.
A Storefront is usually designed in the final days of a brand launch, and as a standalone project it typically takes 7 to 10 days depending on the number of pages.
Other services
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