Cognesta Supplement: Building Trust in a Crowded Category
Cognesta's AM 7-in-1 is a cognitive support supplement entering one of Amazon's most competitive and trust-sensitive categories. Convira Design created the brand identity and pouch packaging, rendered the product in 3D, and designed listing images and A+ Content that make the formula easy to understand and the brand easy to trust.
- Brand
- Cognesta
- Category
- Health & Household (supplements)
- Scope
- Logo, packaging, brand system, 3D renders, listing images, A+ Content
- Timeline
- 15 days, from zero assets to launch-ready
The challenge
Supplement shoppers are sceptical. They scan for ingredients, dosage, sourcing and proof before they trust a new brand, and the category is full of look-alike pouches. Cognesta needed packaging and images that look premium and credible while explaining a multi-ingredient formula simply.
What we delivered
- Logo and brand identity: the Cognesta wordmark with its brain-in-the-O mark
- Packaging design: stand-up pouch for AM 7-in-1
- 3D packaging renders built in Blender
- Amazon listing images: ingredient, benefit, value and lifestyle images
- A+ Content: how-it-works, trust and comparison modules
The brand system
Typography
Merriweather (headlines) and Open Sans (body). A serif headline face signals credibility and care; Open Sans keeps ingredient details and benefit copy easy to scan.
Colour palette
3D product renders
We modelled the product in Blender as a high-fidelity 3D asset, so every angle, colourway and lifestyle scene could be produced without shipping physical samples. That saves weeks and gives the brand consistent, photorealistic visuals across Amazon and its own channels.
How the listing images explain the formula
The images lead with the three hero ingredients printed on the pack (Lion's Mane, caffeine and Acetyl L-Carnitine), then break the formula down visually: a “Powerful 7-in-1 cognitive blend” capsule diagram (nerve growth support, focus and clarity, stress relief, energy, brain health, vegan-friendly), an “Advanced brain support” benefits wheel, and an “All-day energy & focus” image showing 30 capsules at less than $1 a day. Callouts such as 125mg clean caffeine, made in the UK and 100% vegan build trust.
A+ Content
The A+ Content tells the “how it works in your body” story ingredient by ingredient, adds a “Made with care, backed by science” trust module, and uses a comparison against generic greens and standard mass-market blends to show why Cognesta is different.
Process and timeline
Every Convira brand launch follows the same three phases: Strategy (1 day: goals, ideas and competitor analysis), Discovery (2 days: concept, timeline and mood board) and Solution (14 days: execution, support and final delivery).
| When | What happened |
|---|---|
| Days 1–3 | Brand strategy, competitor research and logo direction |
| Days 4–6 | Finalise logo, typography and colour palette |
| Days 7–12 | Design listing images and A+ Content with high-quality 3D product renders |
| Days 13–15 | Final revisions and delivery of all brand assets |
After delivery we stay on for up to 2 months of launch support, making post-launch tweaks so the listing performs from day one.
See the full Cognesta case study
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