Amazon A+ Content Design: Standard & Premium
A+ Content is the image-led section further down an Amazon product page, available to brand owners enrolled in Amazon Brand Registry. Convira Design designs Standard A+, Premium A+ and Brand Story modules that answer a shopper's last objections and keep them from going back to the search results.
Standard vs Premium A+ Content
| Standard A+ | Premium A+ | |
|---|---|---|
| Who can use it | Brand owners enrolled in Amazon Brand Registry | Brand Registry owners who meet Amazon's Premium A+ eligibility rules (check Seller Central for your account) |
| Number of modules | Up to 5 modules | Up to 7 modules |
| Layout | Standard-width modules | Full-width, larger modules |
| Interactive features | Static images, text and comparison charts | Adds video, image carousels, hotspots and interactive comparison charts |
| Best for | Every Brand Registry seller; the essential upgrade | Established brands that want a richer, more immersive page |
What we design
- Brand Story: the swipeable brand carousel that sits above A+ and cross-sells your catalogue
- Comparison charts: compare your own products (to cross-sell) or your formula against generic alternatives
- Feature and benefit modules: how the product works, in one scannable story
- Ingredient, material and spec breakdowns: the details careful buyers look for
- Trust modules: certifications, guarantees, made-in claims and “why choose us”
Examples from our work
For Cognesta, a supplement brand, the A+ Content walks through how each ingredient works in the body, adds a “Made with care, backed by science” trust module, and compares the formula against generic greens and mass-market blends. For NTPRO, it leads with built-in safety protection and multi-device charging, then shows full plug-type compatibility. For UNB10, it breaks down the paddle's materials and closes with a “Why choose us” brand module.
A+ Content is a conversion tool more than a ranking tool. Its job is to win the shoppers who scrolled past your images and are still deciding, which is why we design it as a continuation of your listing images rather than a separate brochure.
Our process
Audit
We review your listing, competitors' A+ and your reviews to find the objections to answer (1 day).
Module plan
A module-by-module storyboard and copy direction for your approval (2 days).
Design
Every module built at Amazon's exact dimensions, desktop and mobile.
Deliver
Upload-ready files for Seller Central, revisions and launch support.
Case studies
Our guarantee
If your new listing images or A+ Content don't outperform your current listing within 60 days, we revise them free until they do.
Frequently asked questions
Yes. A+ Content is available to brand owners enrolled in Amazon Brand Registry (and some vendor accounts). If you're not enrolled yet, we can still design your listing images while you complete registration.
If you're eligible for Premium A+, it gives you more space, larger modules and interactive features such as video and carousels. If you're not, a well-designed Standard A+ page still does most of the selling. We'll recommend the right option on your free consultation.
Most A+ Content projects are completed within 7 to 10 days from kickoff.
A+ Content's main job is conversion, not ranking. A higher conversion rate can support your sales and ad performance over time, but we design A+ to persuade shoppers, not to stuff keywords.
If your new A+ Content doesn't outperform your current listing within 60 days, we revise it free until it does.
Other services
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