Ventiq Portable Fan: Selling Versatility in Every Image
Ventiq's rechargeable fan doubles as a light and works on a desk, hung from a pole or mounted on a wall. That versatility is its biggest selling point, and the hardest thing to show in a single photo. Convira Design built the Ventiq brand and designed listing images and A+ Content that show the fan working everywhere a buyer might use it.
- Brand
- Ventiq
- Category
- Home & Outdoors (portable fans)
- Scope
- Logo, brand system, 3D renders, listing images, A+ Content
- Timeline
- 15 days, from zero assets to launch-ready
The challenge
Portable fans compete on battery life and flexibility, and every listing claims both. Ventiq needed to prove its claims visually: how long it runs, how it mounts, and where it fits into a buyer's life, from camping trips to dorm rooms.
What we delivered
- Logo and brand identity: the Ventiq wordmark and shield mark, type system and palette
- 3D product model built in Blender
- Amazon listing images: battery and specs infographic, mounting options, use cases and lifestyle
- A+ Content: airflow modes, adjustability and feature breakdown
The brand system
Typography
Poppins (headlines) and Roboto (body). Poppins' geometric, friendly forms echo the round fan design; Roboto adds technical clarity for the specs, giving a modern, approachable tech look.
Colour palette
3D product renders
We modelled the product in Blender as a high-fidelity 3D asset, so every angle, colourway and lifestyle scene could be produced without shipping physical samples. That saves weeks and gives the brand consistent, photorealistic visuals across Amazon and its own channels.
How the listing images sell versatility
The lead infographic answers the battery question up front: 2–8 hours of use, a 4-hour charge, three speed settings and a 2400mAh lithium-ion battery. “Put it anywhere” shows the three mounting options (desk, wall and hanging from a pole) with 360° rotation. A use-case image places the fan in dorms, kitchens, hotels and offices, and night-time camping scenes show the built-in ring light doing double duty.
A+ Content
The A+ Content explains the three airflow modes, the 360° adjustable design and an exploded feature diagram (fan base, 48 SMD light beads, light switch, Type-C charging, fan switch and cable), so buyers understand exactly what is in the box before they add to cart.
Process and timeline
Every Convira brand launch follows the same three phases: Strategy (1 day: goals, ideas and competitor analysis), Discovery (2 days: concept, timeline and mood board) and Solution (14 days: execution, support and final delivery).
| When | What happened |
|---|---|
| Days 1–3 | Brand strategy, competitor research and logo direction |
| Days 4–6 | Finalise logo, typography and colour palette |
| Days 7–12 | Design listing images and A+ Content with high-quality 3D product renders |
| Days 13–15 | Final revisions and delivery of all brand assets |
After delivery we stay on for up to 2 months of launch support, making post-launch tweaks so the listing performs from day one.
See the full Ventiq case study
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